Franchising may pose as a business opportunity that has lesser risk than a start up business introducing a new product and a new brand name to the public market. A franchised business may not need much effort in advertisement as the brand name is already known by the public and the product already has loyal customers and buyers. A new business on the other hand, would require one to spend much on advertising, marketing and promotions to introduce the product to the market. Yet, when starting a franchise business, one has to first determine his goals and visions in business. This may help him know his priorities and may help him determine if franchising would only serve as a business training ground or a permanent business for the owner.

Extensive planning is also important in deciding to buy a franchise deal since money, hopes, dreams and effort are at stake.